Quaero's Guide to Analytics

Check out these techniques and tactics from Quaero's expert data scientists.

Download The Guide Here

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[Q & A] with Quaero Experts

Learn about the barriers to user data, as well as using social login and more.

View the SlideShare

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How Top Media Brands Monetize Audiences Across Platforms

Learn more about the fragmentation of content consumption across devices.

Download your QuaeroView

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Why Registered Users are the Lynchpin to Monetization

Discover why registration is vital, and how to acquire new registered users.

Download the White Paper

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Data

AdVantage organizes and curates your data to ensure key fields within each data source (web analytics, CRM, mobile, video, cross-device, social, etc.) are ingested and accurately consolidated at the unique individual level for effective decision making.

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Audience

AdVantage utilizes 1st party data and proprietary algorithms to create flexible and extensible user segments that can be deployed across all platforms and analyzed for superior commercial opportunity.

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Insights

AdVantage goes beyond displaying your data in attractive charts and reports; it delivers embedded dashboards, models, and analysis targeted at specific actionable insights and results.

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Monetization

AdVantage easily integrates into digital media ad servers, exchanges, and campaign management platforms in order to put analysis into practice, thus maximizing revenue and improving audience performance.

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See How We Do It


News

Mobile Marketer: Programmatic: The stock market of digital advertising

Programmatic has completely changed the way that online ad buying works. Many businesses are quickly converting to this new method of buying and selling ad space. Yet, some are left wondering, what is it about this fairly new concept that is taking the digital advertising world by storm?

Read this article

What's Really Going on With Programmatic Ad Data

Programmatic is a relatively new and fast-moving territory for advertisers and publishers alike, but what's really going on with the ad data? Learn more in this Chief Marketer article.

Read this article

Websites Are Wary of Facebook Tracking Software

Fearing the growing clout of Facebook, some publishers and retailers are reprogramming their websites to send less data back to the social network about who visits their sites.

Read this article

Seven Ways to Get Ready for the Big Data of the Future

Data science is in the midst of transformation, with Big Data technologies starting to significantly encroach on the market share of traditional RDBMSs. That said, the RDBMS slice of the data market is still 76%, and firms that have yet to embrace Big Data still have ample opportunity to get on the bandwagon.

Read this article


The Team

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Jessica

Media Platform Solutions

"Anyone who has never made a mistake has never tried anything new." - Albert Einstein

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Preetha

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Paritosh

Platform Development

"Dream. Dream Big. And Don’t Just Dream, Do It!"

NOW HIRING:
​HADOOP DEVELOPER

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Nitin

Platform Development

"I have no special talent, I am only passionately curious." - Albert Einstein

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Naras

Leadership

“When it comes to customer experience, the little things are the big things. It’s possible to be consistently profitable and maintain a high level of customer satisfaction. In this, the good guys actually do win.”

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Vijay

Platform Development

“A journey of a thousand miles begins with a single step - Lao-tzu

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Don

Infrastructure

"You should reach the limits of virtue before you cross the border of death."

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Gokulan

Media Platform Solutions

"Believe in what you believe."

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Amit

Media Platform Solutions

"Forget all the reasons why it won't work and believe the one reason why it will."

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Leon

Leadership

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Rohit

Platform Delivery

"If you really look closely, most overnight successes took a long time." - Steve Jobs

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Nicole

Human Resources

"Being positive in a negative situation is not naïve, it's leadership."

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Best Places to Work

2014 Charlotte Business Journal

Quaero was named to the 2014 Charlotte Business Journal's Best Places to Work! Read the release to learn more.

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Goutham

Media Platform Solutions

"Only knowledge can get you respect"- unknown

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Matt

Infrastructure

"Any fool can use a computer. Many do."

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Dan

Leadership

“After a certain high level of technical skill is achieved, science and art tend to coalesce in esthetics, plasticity, and form. The greatest scientists are always artists as well.” - Albert Einstein

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Michael

Analytics

"I don't always make inferences...but when I do I prefer Bayesian methods..."

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Ashrita

Analytics

"It always seems impossible until it's done."- Nelson Mandela

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Dave

Platform Delivery

"The most dangerous part of our job... crossing the street at lunch."

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Vanitha

Administration

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Stephanie

Administration

"Life is about moments. Don't wait for them; create them!"

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Rakesh

Platform Development

“Your imagination should be used not to escape reality, but to create it.” – Colin Wilson

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Najwa

Client Management

"Don't lower your expectations to meet your performance. Raise your level of performance to meet your expectations. Expect the best of yourself, and then do what is necessary to make it a reality." - Ralph Marston

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Cory

Analytics

"If you can’t explain it simply, you don’t understand it well enough." - Albert Einstein

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Len

Project Management

"Every conversation, every failure, every opportunity is a chance to get better - starting today" - Gary Goldstein

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Sreekumar

Media Platform Solutions

"Strive not to be a success, but rather to be of value."

NOW HIRING:
​UI/FRONT-END DEVELOPER

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John

Platform Development

"You can tell a lot about a fellow's character by his way of eating jelly beans." - Ronald Reagan

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Nachiket

Platform Delivery

"The best way to predict the future is to invent it." - Alan Kay

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Roshin

Media Platform Solutions

"Faith is taking the first step even when you don't see the whole staircase."- Martin Luther King, Jr.

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Roman

Analytics

"Let's play two." - Ernie Banks

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Vinay

Platform Development

"You don't have to be great to start but you have to start to be great" - Zig Ziglar

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Atreyee

Analytics

"Shoot for the moon, even if you miss it you will land among the stars"

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Therese

Strategy

"Live as if you were to die tomorrow. Learn as if you were to live forever."- Mahatma Gandhi

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Hannah

Sales

“Courage is not simply one of the virtues, but the form of every virtue at the testing point.” –C.S. Lewis

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Dan

Platform Development

"That without experimentation, a willingness to ask questions and try new things, we shall surely become static, repetitive, moribund." - Anthony Bourdain

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Human Resources

Human Resources

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Ashwin

Media Platform Solutions

"Storytelling is the most powerful way to activate our brains."

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Kaushal

Platform Delivery

"Attitude is a little thing that makes a big difference."

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Rakshit

Platform Development

“An idea that is developed and put into action is more important than an idea that exists only as an idea.” - Gautama Buddha

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Nimish

Platform Delivery

"I understand that WE're smarter than ME. That's one reason I like the idea of sharing." - Toba Beta

NOW HIRING:
DATA SCIENTIST - BANGALORE

NOW HIRING:
TECHNICAL PROJECT MANAGER – ADTECH

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Mahesh

Come Work with Us

Meet the leadership team