Quaero's Guide to Analytics

Check out these techniques and tactics from Quaero's expert data scientists.

Download The Guide Here

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[Q & A] with Quaero Experts

Learn about the barriers to user data, as well as using social login and more.

View the SlideShare

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How Top Media Brands Monetize Audiences Across Platforms

Learn more about the fragmentation of content consumption across devices.

Download your QuaeroView

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Why Registered Users are the Lynchpin to Monetization

Discover why registration is vital, and how to acquire new registered users.

Download the White Paper

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Data

AdVantage organizes and curates your data to ensure key fields within each data source (web analytics, CRM, mobile, video, cross-device, social, etc.) are ingested and accurately consolidated at the unique individual level for effective decision making.

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Audience

AdVantage utilizes 1st party data and proprietary algorithms to create flexible and extensible user segments that can be deployed across all platforms and analyzed for superior commercial opportunity.

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Insights

AdVantage goes beyond displaying your data in attractive charts and reports; it delivers embedded dashboards, models, and analysis targeted at specific actionable insights and results.

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Monetization

AdVantage easily integrates into digital media ad servers, exchanges, and campaign management platforms in order to put analysis into practice, thus maximizing revenue and improving audience performance.

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See How We Do It


News

Mobile Marketer: Programmatic: The stock market of digital advertising

Programmatic has completely changed the way that online ad buying works. Many businesses are quickly converting to this new method of buying and selling ad space. Yet, some are left wondering, what is it about this fairly new concept that is taking the digital advertising world by storm?

Read this article

What's Really Going on With Programmatic Ad Data

Programmatic is a relatively new and fast-moving territory for advertisers and publishers alike, but what's really going on with the ad data? Learn more in this Chief Marketer article.

Read this article

Websites Are Wary of Facebook Tracking Software

Fearing the growing clout of Facebook, some publishers and retailers are reprogramming their websites to send less data back to the social network about who visits their sites.

Read this article

Seven Ways to Get Ready for the Big Data of the Future

Data science is in the midst of transformation, with Big Data technologies starting to significantly encroach on the market share of traditional RDBMSs. That said, the RDBMS slice of the data market is still 76%, and firms that have yet to embrace Big Data still have ample opportunity to get on the bandwagon.

Read this article


The Team

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Atreyee

Analytics

"Shoot for the moon, even if you miss it you will land among the stars"

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Michael

Analytics

"I don't always make inferences...but when I do I prefer Bayesian methods..."

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Dan

Leadership

“After a certain high level of technical skill is achieved, science and art tend to coalesce in esthetics, plasticity, and form. The greatest scientists are always artists as well.” - Albert Einstein

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Rohit

"If you really look closely, most overnight successes took a long time." - Steve Jobs

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Kaushal

"Attitude is a little thing that makes a big difference."

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Nitin

"I have no special talent, I am only passionately curious." - Albert Einstein

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John

"You can tell a lot about a fellow's character by his way of eating jelly beans." - Ronald Reagan

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Naras

Leadership

“When it comes to customer experience, the little things are the big things. It’s possible to be consistently profitable and maintain a high level of customer satisfaction. In this, the good guys actually do win.”

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Stephanie

"Life is about moments. Don't wait for them; create them!"

Callout

Best Places to Work

2014 Charlotte Business Journal

Quaero was named to the 2014 Charlotte Business Journal's Best Places to Work! Read the release to learn more.

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Ashrita

Analytics

"It always seems impossible until it's done."- Nelson Mandela

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Cory

Analytics

"If you can’t explain it simply, you don’t understand it well enough." - Albert Einstein

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Ashwin

Leadership

"Storytelling is the most powerful way to activate our brains."

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Nachiket

"The best way to predict the future is to invent it." - Alan Kay

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Roman

Analytics

"Let's play two." - Ernie Banks

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Gokulan

"Believe in what you believe."

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Dave

"The most dangerous part of our job... crossing the street at lunch."

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Goutham

"Only knowledge can get you respect"- unknown

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Nicole

"Being positive in a negative situation is not naïve, it's leadership."

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Mahesh

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Roshin

"Faith is taking the first step even when you don't see the whole staircase."- Martin Luther King, Jr.

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Len

"Every conversation, every failure, every opportunity is a chance to get better - starting today" - Gary Goldstein

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Amit

"Forget all the reasons why it won't work and believe the one reason why it will."

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Don

"You should reach the limits of virtue before you cross the border of death."

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Narayan

"When you smile about the life you live, you end up living a life worth smiling about."

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Sreekumar

"Strive not to be a success, but rather to be of value."

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Nimish

"I understand that WE're smarter than ME. That's one reason I like the idea of sharing." - Toba Beta

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Dan

"That without experimentation, a willingness to ask questions and try new things, we shall surely become static, repetitive, moribund." - Anthony Bourdain

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Paritosh

"Dream. Dream Big. And Don’t Just Dream, Do It!"

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Rakesh

“Your imagination should be used not to escape reality, but to create it.” – Colin Wilson

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Preetha

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Matt

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Rakshit

“An idea that is developed and put into action is more important than an idea that exists only as an idea.” - Gautama Buddha

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