Who we’ve helped

  • ESPN ESPN
  • msnbc msnbc
  • Keurig Keurig
  • Highlights Highlights
  • Quintiles Quintiles
  • Bravo Bravo
  • Time Warner Cable Time Warner Cable
  • waters waters
  • Johnson + Johnson Johnson + Johnson
  • Today Today
  • Green Mountain Coffee Green Mountain Coffee
  • Liberty Tax Serviec Liberty Tax Serviec

How we’ve helped them

Industry: Interactive Media & Entertainment Company

Quaero created a fan segmentation strategy and built industry interest models that enable the client to segment website visitors and create target selects for advertisers.

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Quaero Updates

Quick Looks

Improving Query Performance Using Partitioning and Bucketing in Hive

Apr 14, 2014

In this post, we will talk about how we can use the partitioning features available in Hive to improve performance of Hive queries. Partitions Hive is a good tool for performing queries on large datasets, especially datasets that require full…

Quaero Gold Sponsor At Forrester Forum

Apr 3, 2014

As a Gold Level Sponsor, we are thrilled to host a session featuring Time Warner Cable's Beth Bayer, who will talk about putting the customer experience first in every customer interaction...even collections. Join us for her exciting session on Thursday, April 10th at 2:25pm! Stop by our booth (#211) to learn more and enter a chance to win a Jawbone personal activity tracker!

Be part of the new Quaero!

Jan 15, 2014

Quaero is now recruiting ambitious, highly qualified professionals to join our team.

Be a Hero - With Quaero

Apr 15, 2014

Check out our super video on how you can be a hero with Quaero as your trusted sidekick!

New Quaero blog post by Rakesh Rao about improving query performance by using partitioning in…

Apr 14, 2014

Improving Query Performance Using Partitioning and Bucketing in Hive

Apr 14, 2014

In this post, we will talk about how we can use the partitioning features available in Hive to improve performance of Hive queries. Partitions Hive is a good tool for…

The Basics of a Great CRM Database

Apr 7, 2014

Customer Relationship Management, as the name implies, is all about managing customer data and information. The information that databases contain today has moved far and beyond the basics of name,…

In 500 Words or Less Describe Your Data Scientist Spring Break

Mar 28, 2014

Data Scientists are not traditionally known as the partying crowd, but they are a passionate bunch. They may not head to Daytona Beach for Spring Break, but they still may be…

What I learned from Robert Redford Today

Mar 27, 2014

One of the most tweeted quotes of Day Two of the Adobe Digital Summit came from Robert Redford (yes, THE Robert Redford), who participated in the morning’s general…

Adobe Summit: Day 2 Recap

Mar 27, 2014

The second day of the Adobe Summit today was quite a bit different from the first day. Less pitching of Adobe products and more about process and people. Two really outstanding interviews in the morning. 

Adobe Summit: Day 1 Recap

Mar 26, 2014

The first day of the Adobe Summit today was interesting. There was a great deal of talk about disruption and discontinuity in marketing, about marketers having to start over with a clean slate rather than just trying…

Quaero's Ashwin Nayak Featured in CMSWire article

Mar 25, 2014

Quaero's Ashwin Nayak was quoted in CMSWire article "Execs Stress Plenty of Opportunities #AdobeSummit" by Scott Raynovich

3 Marketing Automation Mistakes and How to Avoid Them

Nov 7, 2013

In this article, authored by Quaero's Bill Connolly and published in Multichannel Merchant, you will learn common marketing automation mistakes and ways that you can avoid them in your business.

3 Ways to Get Your Email Audience Engaged

Sep 19, 2013

In this article, authored by Quaero's Gina LeMay and published on Target Marketing, you will learn ways to engage your email audience and get them to deliver the outcome you are looking for.

Response Attribution: A New Lens for Measuring Success

Sep 3, 2013

Written by Quaero's Kevin Pedde, and published in DM News, this article focuses on a smart advertising metric called "Response Attribution," and answers the common question: "With the myriad channels and influencers out there, how do I know which are most effective at driving revenue?"

Quaero's Bill Connolly Featured in eContent Magazine article on Social Media Metrics

Sep 3, 2013

Quaero's Bill Connolly was interviewed for this eContent Magazine article, "The Metrics of Social Media for Non-Publishers," and discussed ways to measure the success of content.

Best Practices for Getting Your Email into Inboxes

Aug 27, 2013

Quaero's Gina LeMay wrote this article for Multi-Channel Merchant on how to ensure that your marketing emails are actually making it to your leads.

Bienvenue à Neolane Evolution 2013
6/11/2013

As a Neolane partner, Quaero is thrilled to sponsor the upcoming Neolane Evolution 2013, "Lead the Way…

Join Quaero and client ESPN as we present at the Forrester Forum for…
4/18/2013

Quaero is excited to be a Gold Level Sponsor at…

Market Charlotte 2013
4/17/2013

Join Quaero experts Dan Smith and Stephanie Reese as they present Effective Use of Big Data for Customer Engagement at this…