Check out these techniques and tactics from Quaero's expert data scientists.
Learn about the barriers to user data, as well as using social login and more.
Learn more about the fragmentation of content consumption across devices.
Discover why registration is vital, and how to acquire new registered users.
AdVantage organizes and curates your data to ensure key fields within each data source (web analytics, CRM, mobile, video, cross-device, social, etc.) are ingested and accurately consolidated at the unique individual level for effective decision making.
AdVantage utilizes 1st party data and proprietary algorithms to create flexible and extensible user segments that can be deployed across all platforms and analyzed for superior commercial opportunity.
AdVantage goes beyond displaying your data in attractive charts and reports; it delivers embedded dashboards, models, and analysis targeted at specific actionable insights and results.
AdVantage easily integrates into digital media ad servers, exchanges, and campaign management platforms in order to put analysis into practice, thus maximizing revenue and improving audience performance.
Programmatic has completely changed the way that online ad buying works. Many businesses are quickly converting to this new method of buying and selling ad space. Yet, some are left wondering, what is it about this fairly new concept that is taking the digital advertising world by storm?Read this article
Data science is in the midst of transformation, with Big Data technologies starting to significantly encroach on the market share of traditional RDBMSs. That said, the RDBMS slice of the data market is still 76%, and firms that have yet to embrace Big Data still have ample opportunity to get on the bandwagon.Read this article
"Shoot for the moon, even if you miss it you will land among the stars"
"I don't always make inferences...but when I do I prefer Bayesian methods..."
“After a certain high level of technical skill is achieved, science and art tend to coalesce in esthetics, plasticity, and form. The greatest scientists are always artists as well.” - Albert Einstein
"If you really look closely, most overnight successes took a long time." - Steve Jobs
"Attitude is a little thing that makes a big difference."
"I have no special talent, I am only passionately curious." - Albert Einstein
"You can tell a lot about a fellow's character by his way of eating jelly beans." - Ronald Reagan
“When it comes to customer experience, the little things are the big things. It’s possible to be consistently profitable and maintain a high level of customer satisfaction. In this, the good guys actually do win.”
"Life is about moments. Don't wait for them; create them!"
Quaero was named to the 2014 Charlotte Business Journal's Best Places to Work! Read the release to learn more.
"It always seems impossible until it's done."- Nelson Mandela
"If you can’t explain it simply, you don’t understand it well enough." - Albert Einstein
"Storytelling is the most powerful way to activate our brains."
"The best way to predict the future is to invent it." - Alan Kay
"Let's play two." - Ernie Banks
"Believe in what you believe."
"The most dangerous part of our job... crossing the street at lunch."