Quaero highlights new tools, technologies to help boost big data initiatives.
See what new advertising product this sports media giant is rolling out
ESPN is working on a total audience measurement amid losses.
Getting the message to the right person, at the right time.
AdVantage organizes and curates your data to ensure key fields within each data source (web analytics, CRM, mobile, video, cross-device, social, etc.) are ingested and accurately consolidated at the unique individual level for effective decision making.
AdVantage utilizes 1st party data and proprietary algorithms to create flexible and extensible user segments that can be deployed across all platforms and analyzed for superior commercial opportunity.
AdVantage goes beyond displaying your data in attractive charts and reports; it delivers embedded dashboards, models, and analysis targeted at specific actionable insights and results.
AdVantage easily integrates into digital media ad servers, exchanges, and campaign management platforms in order to put analysis into practice, thus maximizing revenue and improving audience performance.
"Sports media giant ESPN is rolling out a new advertising product that allows marketers to deliver banner ads tailored to the interests of sports fans by using data the company has collected on visitors to its website." - The Wall Street JournalRead this article
Programmatic has completely changed the way that online ad buying works. Many businesses are quickly converting to this new method of buying and selling ad space. Yet, some are left wondering, what is it about this fairly new concept that is taking the digital advertising world by storm?Read this article
Data science is in the midst of transformation, with Big Data technologies starting to significantly encroach on the market share of traditional RDBMSs. That said, the RDBMS slice of the data market is still 76%, and firms that have yet to embrace Big Data still have ample opportunity to get on the bandwagon.Read this article
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