Quaero's Guide to Analytics

Check out these techniques and tactics from Quaero's expert data scientists.

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What Does the Future of Ad Sales Hold?

Four ways to not only survive, but capitalize in this ever-evolving landscape..

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The Marketer's Guide to Monetizing on Mobile

Existing Barriers & Steps to Close the Gap

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[Q & A] with Quaero Experts

Learn about the barriers to user data, as well as using social login and more..

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8 Questions To Ask When Looking For a DMP

Ensure this addition to your ad tech stack aligns with business goals.

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Data Management

AdVantage curates and models data for analysis and execution. It is built to keep pace with the unprecedented amount of digital data.

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Programs & Services

We convert your audience data into information you can use to create ad packages or programs, driving your company's revenue.

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See How We Do It


News

Mobile Marketer: Programmatic: The stock market of digital advertising

Programmatic has completely changed the way that online ad buying works. Many businesses are quickly converting to this new method of buying and selling ad space. Yet, some are left wondering, what is it about this fairly new concept that is taking the digital advertising world by storm?

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What's Really Going on With Programmatic Ad Data

Programmatic is a relatively new and fast-moving territory for advertisers and publishers alike, but what's really going on with the ad data? Learn more in this Chief Marketer article.

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Websites Are Wary of Facebook Tracking Software

Fearing the growing clout of Facebook, some publishers and retailers are reprogramming their websites to send less data back to the social network about who visits their sites.

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Seven Ways to Get Ready for the Big Data of the Future

Data science is in the midst of transformation, with Big Data technologies starting to significantly encroach on the market share of traditional RDBMSs. That said, the RDBMS slice of the data market is still 76%, and firms that have yet to embrace Big Data still have ample opportunity to get on the bandwagon.

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The Team

NOW HIRING:
VICE PRESIDENT PRODUCT MANAGEMENT

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John

Platform Development

"You can tell a lot about a fellow's character by his way of eating jelly beans." - Ronald Reagan

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Len

Project Management

"Every conversation, every failure, every opportunity is a chance to get better - starting today" - Gary Goldstein

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Vijay

Platform Development

“A journey of a thousand miles begins with a single step - Lao-tzu

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Ashrita

Analytics

"It always seems impossible until it's done."- Nelson Mandela

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Ashley

Project Management

"Coming together is a beginning; keeping together is progress; working together is success." -Henry Ford

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Nimish

Platform Delivery

"I understand that WE're smarter than ME. That's one reason I like the idea of sharing." - Toba Beta

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Vanitha

Administration

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Dan

Leadership

“After a certain high level of technical skill is achieved, science and art tend to coalesce in esthetics, plasticity, and form. The greatest scientists are always artists as well.” - Albert Einstein

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Tina

Human Resources

"I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel." - Maya Angelou

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Vinay

Platform Development

"You don't have to be great to start but you have to start to be great" - Zig Ziglar

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Bob

Platform Delivery

"For a team to accomplish their goal, everybody’s got to give up a little bit of their individuality. And that’s what these players did and that’s why they’re champions." - Bill Belichick

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Stephanie

Administration

"Life is about moments. Don't wait for them; create them!"

NOW HIRING:
​HADOOP DEVELOPER

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Cherie

Finance

“Don't tell me the sky's the limit when there are footprints on the moon.” - Paul Brandt

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Gokulan

Media Platform Solutions

"Believe in what you believe."

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Therese

Strategy

"Live as if you were to die tomorrow. Learn as if you were to live forever."- Mahatma Gandhi

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Roshin

Media Platform Solutions

"Faith is taking the first step even when you don't see the whole staircase."- Martin Luther King, Jr.

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Rakesh

Platform Development

“Your imagination should be used not to escape reality, but to create it.” – Colin Wilson

Callout

Best Places to Work

2014 Charlotte Business Journal

Quaero was named to the 2014 Charlotte Business Journal's Best Places to Work! Read the release to learn more.

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Preetha

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Max

Platform Delivery

"Stay hungry, stay foolish."

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Gowtham

"If friendship is your weakest point then you’re the strongest person in the world"

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Dave

Platform Delivery

"The most dangerous part of our job... crossing the street at lunch."

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Roman

Analytics

"Let's play two." - Ernie Banks

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Don

Infrastructure

"You should reach the limits of virtue before you cross the border of death."

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Dan

Platform Development

"That without experimentation, a willingness to ask questions and try new things, we shall surely become static, repetitive, moribund." - Anthony Bourdain

NOW HIRING:
SENIOR DATA SCIENTIST

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Ben

Analytics

"There is only one boss. The customer. And they can fire everybody in the company from the chairman on down, simply by spending their money somewhere else." - Sam Walton

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Nachiket

Platform Delivery

"The best way to predict the future is to invent it." - Alan Kay

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Joe

Leadership

"I'm going to give you a little advice. There's a force in the universe that makes things happen. And all you have to do is get in touch with it, stop thinking, let things happen, and be the ball.”

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Courtney

"Accepting oneself does not preclude an attempt to become better." - Flannery O'Connor

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Michael

Analytics

"I don't always make inferences...but when I do I prefer Bayesian methods..."

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ACE AWARD WINNER

Jessica

Media Platform Solutions

"Anyone who has never made a mistake has never tried anything new." - Albert Einstein

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Andy

Platform Delivery

"The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn, and relearn. " - Alvin Toffler

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Cory

Analytics

"If you can’t explain it simply, you don’t understand it well enough." - Albert Einstein

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Robert

Leadership

“Most importantly make sure that you embrace the change. This can be the most important competitive advantage for your organization in the long run.”

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Goutham

Media Platform Solutions

"Only knowledge can get you respect"- unknown

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Ashwin

Media Platform Solutions

"Storytelling is the most powerful way to activate our brains."

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Alexandra

Media Platform Solutions

"If it scares you, it might be a good thing to try." - Seth Godin

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Naras

Leadership

“When it comes to customer experience, the little things are the big things. It’s possible to be consistently profitable and maintain a high level of customer satisfaction. In this, the good guys actually do win.”

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Hannah

Sales

“Courage is not simply one of the virtues, but the form of every virtue at the testing point.” –C.S. Lewis

NOW HIRING:
​UI/FRONT-END DEVELOPER

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Najwa

Client Management

"Don't lower your expectations to meet your performance. Raise your level of performance to meet your expectations. Expect the best of yourself, and then do what is necessary to make it a reality." - Ralph Marston

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Kaushal

Platform Delivery

"Attitude is a little thing that makes a big difference."

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Randy

Strategy

"Were we supposed to have a quote?"

Come Work with Us

Meet the leadership team