Quaero specializes in turning customer and prospect information into profitability. We do this by providing expert marketing analytics for our clients, including an analytics framework for each that yields repeated insights into customer behavior and allows customers to refine continually their strategies and automation.

Through custom analytics, Quaero has successfully helped its clients address core business issues, including customer acquisition, cross-sell and revenue optimization, retention, customer loyalty, regulatory compliance and risk management.

Analytics plays a key role in Quaero’s philosophy of improving overall Marketing Performance Management. Used in conjunction with appropriate measures to assess information assets, analytics reveals a wealth of insight into your customers – the best channels and messaging for approaching them, the segments that are most likely to respond – enabling you to develop actionable marketing strategies that yield tremendous results. The most useful analytical models for your situation can then be implemented within the marketing automation technology you choose, allowing you to harness their insight repeatedly as your database grows with new information.

Quaero can help your company better understand its present and future customers through a number of analytical methods:

• Profile: Who are your customers, and how do they differ from non-customers?
  
  
• Segmentation: Determining unique customer segments with similar traits and behaviors, based on demographics, transactions and customer interactions.
  
  
• Predictive Modeling: Predicting the probability of response, cross-sell or up-sell, as well as profitability, attrition, bad debt and other customer actions.
  
  
• Lifetime Value System: Using all predictive models and internal metrics to optimize your long-term customer interaction schedule.

Quaero’s advantage over many analytics consultancies is that we focus on much more than analytics: We have the technological expertise to ensure that analytic processes are streamlined and easily repeated within the customer’s marketing automation, plus the marketing expertise to show the customer how to apply the analytic models correctly.