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We're always thinking about new ways to use data to build stronger, longer, more profitable customer relationships. Stay informed by reading the latest news and posts. From emerging trends to recent client successes, get to know us better.

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July 25, 2014

Welcome to the new Quaero!

By Michelle Boockoff-Bajdek

Transformation Marketing

July 24, 2014

K-Means Segmentation: Explained in Simple English

By Ben Yeomans

Analytics Segmentation Clustering

July 21, 2014

1to1 Media: Up Close and Personal

Multichannel Loyalty Data management Personalization

July 16, 2014

Screen Wars

Mobile Media Social Multichannel

July 08, 2014

Pay Attention to Your SuperConsumers…It's Best for Your Brand

By Michelle Boockoff-Bajdek

Marketing Data management

June 29, 2014

The Gain in Change Comes with Pain

By Naras Eechambadi, PhD

Big data Consumer insights Analytics Transformation

June 26, 2014

Where's the Money?

By Naras Eechambadi, PhD

Data management Transformation

June 26, 2014

Don't Abandon Registration

By Therese DeMatteo

Registration Email Marketing

June 24, 2014

Automate Your Marketing Process, Not Your Customer Relationships: Part 2

By Najwa Lyons

Marketing automation Personalization

June 17, 2014

Automate Your Marketing Process, Not Your Customer Relationships: Part 1

By Najwa Lyons

Marketing automation Email

June 13, 2014

A Second Chance

By Naras Eechambadi, PhD

Marketing Transformation

June 11, 2014

The Kimball Subsystems of ETL Still Relevant Today

By Dan Smith

Big data Adobe

June 10, 2014

Your data may never sleep, but you still can.

By Naras Eechambadi, PhD

Big data Cmo Data management

June 06, 2014

The Best Ideas Don’t Come From Conformists: A Digital Perspective

By Roman Lenzen


June 02, 2014

3 Reasons why Charlotte is a Big Data Analytics Competitor

Big data Analytics

May 22, 2014

The “Insight Ecosystem”

By Brad Ewald

Consumer insights Analytics Data visualization

May 08, 2014

Marketing Attribution Shopping Spree

By Ashwin Nayak

Adobe Analytics

April 29, 2014

Quaero Hacks Charlotte

By Kevin Pedde

Big data Analytics

April 14, 2014

Improving Query Performance Using Partitioning and Bucketing in Hive

Big data

April 07, 2014

The Basics of a Great CRM Database

By Nimish Nimish

Data management

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