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We're always thinking about new ways to use data to build stronger, longer, more profitable customer relationships. Stay informed by reading the latest news and posts. From emerging trends to recent client successes, get to know us better.

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January 16, 2015

Top 5 Quaero Articles of 2014

By Niala Samnarine


January 07, 2015

Personalization Do's and Don'ts for Business

By Dawn Coppola


December 16, 2014

Santa and Digital Marketing at Rudolph speed

By Roman Lenzen

Marketing Digital data Big data Analytics

December 10, 2014

Up Close and Personal: Using Enterprise Personalization to Create Real Connections with Your Customers, Part Two

Customer engagement Personalization

December 09, 2014

Mashable Media Summit Highlights Take us Into the New Year

By Therese DeMatteo

Media Mobile Digital

December 08, 2014

Video Auto Play: 3 Steps for Analyzing its Effects on Consumer Behaviors

By Kevin Pedde


December 04, 2014

Tips to Navigate Holiday Marketing

By Najwa Lyons

Adobe campaign Customer engagement

December 03, 2014

Up Close and Personal: Using Enterprise Personalization to Create Real Connections with Your Customers, Part One

Enterprise personalization Big data

November 20, 2014

Are You Ready for the Holiday Shopping Season? - Infographic

By Therese DeMatteo

Digital data Cross-device Mobile Infographic

November 19, 2014

Uplift Modeling: Don’t Market to Him, He’s Going to Buy Anyway

By Cory Hefner

Predictive modeling Uplift modeling

November 18, 2014

App Data is Important Too

By Therese DeMatteo

Mobile App data

November 14, 2014

Charlotte Business Journal 2014 Best Places to Work Awards


November 13, 2014

How to Optimize Delivery Waves in Adobe Campaign

By Najwa Lyons

Adobe campaign Email strategy

November 11, 2014

Cyber Monday: Ready, Set, Go!

By Therese DeMatteo

Ecommerce Multichannel Data management

November 07, 2014

Digital Data Dictionary for Dummies: Part 1

By Nimish Nimish

Digital data

November 06, 2014

Question: Do consumers expect too much?

Consumer insights

October 31, 2014

Cross-Device Measurement - Part 1: Content Consumption, Audience, and Attribution

By Ashwin Nayak

Multichannel Cross-device

October 27, 2014

Quaero’s Second-Screen Webinar Recap

Multichannel Second screen

October 09, 2014

Strata + Hadoop World Conference – Join us at the Hive meetup

By Alexis Crawford

Hadoop Big data Data management platform

September 30, 2014

Post Panel Video: Win the Screen Wars with Richard Wolffe

Cross-device Mobile Digital Big data

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