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We're always thinking about new ways to use data to build stronger, longer, more profitable customer relationships. Stay informed by reading the latest news and posts. From emerging trends to recent client successes, get to know us better.

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March 24, 2015

Q & A: Adobe Summit 2015

By Niala Samnarine


March 18, 2015

Guessing at What Customers Want: Prepare Your Data for Personalization

By Sylvia Tucker

Personalization Data management platform Data management

March 11, 2015

Q & A: AdMonsters Publisher Forum

By Niala Samnarine

February 25, 2015

Overcoming Retargeting's Creepy Factor

By Garth Moulton

Retargeting Marketing Marketing automation

February 12, 2015

Congratulations to Our Inaugural Quaero Champion

By Niala Samnarine

February 11, 2015

Digital Data Dictionary for Dummies: Part 2

By Nimish Nimish

Digital data

February 05, 2015

Clickbait: The Great Purge of 2015

By Kevin Pedde

Clickbait Marketing

January 16, 2015

Top 5 Quaero Articles of 2014

By Niala Samnarine


January 07, 2015

Personalization Do's and Don'ts for Business

By Dawn Coppola


December 16, 2014

Santa and Digital Marketing at Rudolph speed

By Roman Lenzen

Marketing Digital data Big data Analytics

December 10, 2014

Up Close and Personal: Using Enterprise Personalization to Create Real Connections with Your Customers, Part Two

Customer engagement Personalization

December 09, 2014

Mashable Media Summit Highlights Take us Into the New Year

By Therese DeMatteo

Media Mobile Digital

December 08, 2014

Video Auto Play: 3 Steps for Analyzing its Effects on Consumer Behaviors

By Kevin Pedde


December 04, 2014

Tips to Navigate Holiday Marketing

By Najwa Lyons

Adobe campaign Customer engagement

December 03, 2014

Up Close and Personal: Using Enterprise Personalization to Create Real Connections with Your Customers, Part One

Enterprise personalization Big data

November 20, 2014

Are You Ready for the Holiday Shopping Season? - Infographic

By Therese DeMatteo

Digital data Cross-device Mobile Infographic

November 19, 2014

Uplift Modeling: Don’t Market to Him, He’s Going to Buy Anyway

By Cory Hefner

Predictive modeling Uplift modeling

November 18, 2014

App Data is Important Too

By Therese DeMatteo

Mobile App data

November 14, 2014

Charlotte Business Journal 2014 Best Places to Work Awards


November 13, 2014

How to Optimize Delivery Waves in Adobe Campaign

By Najwa Lyons

Adobe campaign Email strategy

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