Quaero is the leading implementer of the marketing industry’s top campaign management applications, including Aprimo and Unica. As a premier partner, Quaero has vast experience with this robust tool that comprehensively supports direct marketing campaign design, development, execution, tracking and ROI.

However, our expertise extends beyond simple implementation. Our thorough, step-by-step evaluation, leveraging our proprietary Six Dimensions of Marketing Performance examines your company’s current campaign management processes and identifies best practice changes that can bring tremendous improvement. Then, we will help you automate your improved processes, to give you the visibility and functionality you need for accelerated marketing performance:

• Tailored marketing communications based on preferences, events, behavior, etc.
  
  
• Dependable, updated target list output
  
  
• Scheduled or right time deployment
  
  
• Timesaving, template-based designs and processes
  
  
• Seamless integration with your marketing centers, such as website, call center and e-mail
  
  
• Results tracking and marketing ROI measurement
  
  
• Appropriate staff training and organizational preparation

With our extensive, hands-on knowledge and our unique Six Dimensions of Marketing Performance perspective, Quaero is the ideal partner for training your marketing staff to understand best practices surrounding the campaign management application tools.