Don White is a widely regarded expert on database marketing and analytics, with extensive experience and expertise in developing and managing knowledge-based marketing solutions and best practices. He brings the passion of a successful entrepreneur and the discipline of a seasoned executive to the Quaero team.

Don has helped pioneer the use of technology and sophisticated analytics in helping clients improve their marketing return. His direct marketing expertise extends across multiple industries, including financial services, hospitality, travel, retail, telecommunications and packaged goods. He has hands-on experience leading software development teams, running direct marketing agencies and managing large marketing and sales organizations.

Don’s distinguished career began far from corporate life, but not far from his love of working with people and helping them succeed. After completing his undergraduate degree, Don taught high school English and History and coached the football and track teams. He later completed his MBA and spent several years as an adjunct professor at Fairfield University. Don is an accomplished speaker and has been a frequent presenter and panelist at industry conferences and seminars.

Among his numerous accomplishments are the following:

• President of Clarion Marketing, where he established the company’s first integrated marketing practice and attracted clients such as Microsoft, General Motors, Chase Manhattan Bank and British Airways.
  
  
• Founder of The Saugatuck Group, a direct marketing consultancy specializing in design and implementation of direct marketing promotions and loyalty programs (later sold to DMB&B).
  
  
• Executive VP and managing director at The Direct Marketing Group, where he led the company’s agency business and several acquisitions that expanded the Group’s telemarketing and data technology capabilities.
  
  
• Executive management positions at Pitney Bowes, leading teams in corporate development, investor relations, product management and sales and marketing.

Education:
MBA, Finance and Marketing, Columbia University
BA, English, Western Connecticut University

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