Quaero’s clients include six of the top 10 financial companies in the world. Our understanding of how marketing drives banking and lending, investment and insurance, coupled with our technical expertise, has driven stronger results for our financial services clients through development of trigger marketing, cross selling, retention strategies and integrated online services.



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A Unifying Marketing Strategy Enables Cross Channel Marketing for a Large Financial Institution



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Client Success Stories:

• Bank Doubles Direct Mail Response
  Even for one of the largest international banking institutions, retaining customers is a priority. Our client’s senior vice president of enterprise marketing needed tools to target customers who were likely to switch institutions when moving away.
  
  Quaero discovered that the bank was unable to analyze its current customer base, which prevented an understanding of behaviors that could indicate the likelihood that a customer would move to another institution. Our client had limited data access, lacked data integrity, and needed analytical resources and processes.
  
  The bank’s senior VP wanted to better understand the market size that “movers” represented. He also wanted to easily identify these movers from the bank’s current customer base and prospect lists for direct mail purposes.
  
  Quaero designed a statistical model automated to run monthly to flag and score potential movers. This model helped identify an annual $200 million direct mail opportunity for the bank, doubled direct mail response rates and enabled more focused customer and prospect targeting.
  
  
  
• Bank Saves $500K
  The vice president of database marketing for a top tier international financial institution came to Quaero with concerns over its rising marketing and marketing infrastructure costs.
  
  With more than 15 million customers worldwide and 3,000 branches in more than 60 countries, the client was experiencing immense growth in the complexity and quantity of marketing activities. Furthermore, the volume of its customer data had outstretched the existing outsourced infrastructure solution.
  
  Our VP contact desired a CRM infrastructure that would provide easy data access as well as a comprehensive, scalable customer view to enable more efficient marketing campaigns and meet expanding companywide business demands.
  
  Quaero solutions helped increase the bank’s market efficiency and realize $500,000 in savings.
  
  
  
• Home Mortgage Company Reaches Existing Customers
  The inability to target marketing program investments hindered success for Quaero’s home mortgage industry client, which finances nearly one in eight homes sold annually in the U.S.
  
  We worked with the client’s senior vice presidents of information and analytics and customer cross sell to enhance their marketing program. Quaero addressed the client’s incomplete customer data structure, lack of segmentation tools and lack of targeting models, which were impeding the company’s ability to develop effective targeting models.
  
  

  Quaero addressed the client’s incomplete customer data structure and lack of segmentation tools, which were impeding the company’s ability to develop effective targeting models.
  
  

• Financial Institution Reduces Cycle Time
  The senior vice president of marketing for a $388 billion financial institution came to Quaero with two issues: to increase the return on marketing dollars spent and measure the impact of the bank’s marketing investment.
  
  Quaero found that our client’s main issue was its inability to quickly access concise information. The SVP wanted a comprehensive repository of customer information, which would enable more efficient marketing program execution and evaluation, as well as deliver insight about program effectiveness.
  
  Quaero created such a customer information repository, which also provided the client with data that helped in re-allocating marketing dollars to the most effective marketing programs.
  
  The Quaero-designed comprehensive customer data mart now supports marketing activities, and its business intelligence and marketing automation tools permit easy access to data. With the ability to measure program effectiveness, our client has reduced the cycle time for campaign executions from weeks to days.