Quaero works with clients across the telecommunications and high tech sectors to implement programs and technology while providing substantial ROI for marketing dollars spent. We understand the importance of retaining your most profitable customers while proactively targeting new customers, and can help you improve customer service through all of your communications channels.

High tech and telecom companies can benefit from our Quaero SpringBoard hosted relationship marketing system, which offers an integrated group of applications and tools for analyzing and responding to customer behavior.




Client Success Stories:

• Prepaid Wireless Provider Reduces Churn
  Customer satisfaction and retention is naturally a major focus for one of the largest nationwide prepaid wireless service providers in the U.S. With top ratings in customer satisfaction from a leading online customer feedback site, our client’s monthly churn rates of 10-12% were unacceptable.
  
  Working with the CEO, Quaero focused on lowering monthly churn to less than 5%. Quaero designed systems to identify reasons for customer churn and implemented proactive churn reduction programs that could be monitored and reported.
  
  By concentrating on customer activation, deactivation and reactivation points, our client reduced churn to 4-6%. Each percent of churn reduction equaled $15 million in top-line improvement — a total of $90 million in increased revenue.
  
  
  
• Telecom Company Reduces Bad Debt by $3.1 Million
  The inability to segment credit-worthy from at-risk customers brought the CFO of a national telecom company to Quaero for help. With bad debt continuing to escalate, our client needed automated tools to track negative trends and react accordingly.
  
  Quaero helped by developing tools to analyze the client’s existing customer base. With these tools, the company could identify potential high-risk accounts. From there, the client could develop and implement risk segmentation models to limit bad debt exposure to high-risk customers.
  
  Our client turned a $200,000 investment into a system of reducing annual bad debt by $3.1 million, or 8 percent. With Quaero’s support in identifying risky situations, the company was able to realize a 1,500 percent return on investment.