Lane Michel heads up Quaero’s focus on Marketing Performance Management. He and his team of highly experienced professionals bring a unique combination of business and consulting expertise to rethinking the way marketing organizations operate to deliver stellar results.

Lane has consulted to CEOs, CMOs, executive teams, and senior change leaders across a range of industries to gain maximum return on investments in business and marketing strategies, as well as to maximize growth in customer value and shareholder returns. His clients have been guided to embrace the newly emerging Marketing Performance Management (MPM) and Customer Relationship Management (CRM) discipline in marketing. He has driven thought leadership and speaks on topics that include marketing strategy, MPM, CRM, Return on CustomerSM and 1to1 Marketing from Peppers & Rogers Group, eCommerce and personalization, and the new role of Sales, Marketing, Service and Channels in driving greater shareholder returns.

Previously, Lane was Senior Partner and Managing Partner with Peppers & Rogers Group consulting company. Prior to that, he served with Hewlett-Packard for fifteen years, most recently as Director of Hewlett-Packard's successful 1to1 relationship marketing initiative, as well as Director of its worldwide marketing development. Lane began developing new organizational and marketing strategies based on relationship marketing concepts in 1993, as he led the re-engineering of Hewlett-Packard's worldwide marketing organization for its consulting business, where he was also Global Marketing Manager. He also held leadership positions at Hewlett-Packard in R&D, Marketing and Support. In addition to his years of experience in the management consulting and high technology industries, Lane has also held engineering or management positions in the government and entertainment industries. Since 1999, Lane has served on advisory and board positions in the technology, biotechnology and non-profit industries.

Education:
MBA, Santa Clara University
BS, High Technology Management, San Jose State University

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