When your company is ready to invest in marketing technology, how do you decide which of the many applications available is most appropriate for your organization? And who will support you as you start using it?

Quaero recommends, implements and supports relationship marketing applications and systems for companies of all sizes. We can help you understand the scope of technology available, identify the capabilities and benefits each product brings to your business, and then implement the application(s) you choose, ensuring total functionality within your current IT infrastructure.

Quaero’s highly structured, low risk, high payback methodology will determine which automated applications are right for your business – whether one robust application or a comprehensive software suite. And because Quaero combines technical knowledge and consulting expertise with marketing experience in specific sectors, including financial services, hospitality and more, you receive the benefit of a cross-functional team that knows your industry.

Based on our recommendations, our clients ultimately choose the systems they want, and then look to Quaero for implementation of

• Campaign management software
  
  
• Lead management software
  
  
• Business intelligence software
  
  
• Marketing resource management tools

For companies that need an affordable, low-risk marketing database/campaign management solution, our Quaero MarketReady technology combines an expertly-built Quaero database with Unica’s Affinium Campaign Management tool. Infused with robust customer relationship management tools, MarketReady is inexpensive, scalable, fully implemented within 120 days and able to deliver measurable ROI, whether used as a complete solution or the first of a multi-phase implementation.

Quaero delivers expert implementation of industry leading marketing applications such as Unica and MarketSoft, integrating them with your current system and ensuring that all systems work together seamlessly. With our extensive planning, your risk is lowered while your potential for superior operational results is maximized.