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The detailed MAST questionnaire allows Quaero to compare your company’s marketing efforts to best-in-class standards (industry and overall), diagnose areas for improvement and highlight opportunities for bridging gaps. Easy to complete and insightful in response, Quaero’s proprietary MAST diagnostic draws upon our extensive thought leadership and experience with top marketing organizations.
Quaero will analyze your MAST results and provide feedback and recommendations for improvement in specific areas of your marketing organization. The MAST is also an ideal tool for creating a business case for marketing dollars spent – whether for technology, additional resources or new marketing initiatives. Need to see the MAST in action before you try it for yourself?
››Click here for a preview of the MAST experience.
There are three MASTs, depending upon the depth of understanding and improvement desired: the five-minute, 20-question Introductory survey; the 50-question, customizable Executive survey, which works to increase marketing effeciveness; and the 200-question, customizable Expanded survey, which branches to include role-specific questions to be answered by the appropriate staff member and results in the beginning steps of a roadmap for optimizing marketing performance. With each, you receive a graphical calibrated scorecard that clearly shows your company’s results compared to a baseline of industry standards as well as a customized response from a Quaero marketing expert.
To see how Quaero works with you to improve Marketing Performance Management, you are invited to try our five-minute, 20-question introductory MAST, which is geared to help Quaero consultants analyze the scope of your marketing efforts in preparation for a phone briefing with you at your convenience.
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