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- Enterprise Marketing Management Luncheon
May 3, 2007
11:00am -1:30pm
Charlotte City Club, Charlotte NC
Quaero CEO, Naras Eechambadi joins Lisa Bradner, Senior Analyst, Forrester Research and Michael Emerson, Chief Marketing Officer, Aprimo for a discussion on Enterprise Marketing Management (EMM) technology and how companies are using it to accelerate marketing productivity and close the marketing credibility gap.
- May 6-9, 2007
Unica’s 6th Annual Customer Conference: The 2007 Marketing Innovation Summit
Las Vegas, NV
JW Marriott Las Vegas Spa & Resort at Summerlin
Quaero is a Platinum Sponsor for this event.
To register, please click here.
- October 3, 2006
Quaero, a leading marketing performance consulting firm, announced today a new suite of measurement products to provide “over the horizon” assessment of marketing effectiveness. The Quaero TouchpointView™, Quaero MeasurementView™ and Quaero PerformanceView™ products will provide rapid feedback about ROI across marketing cycles and can assist in strategic planning and budget allocation. More ››
- CRMA Annual Conference
Atlanta, GA
Renaissance Hotel at Cobb Galleria
April 17-18
Tuesday, April 17th
11:00am to 11:30am
"Getting the Most BANG Out of Your Marketing Buck: The Critical Role of Marketing Capabilities"
Dr. Naras Eechambadi, CEO, Quaero
Raj Srivastava, Director, Zyman Brand Science Institute at Emory University
Naveen Donthu, Katherine S. Bernhardt Research Professor and Professor of Marketing, Georgia State University
For more information and to register, click here.
- Red Herring CMO 2007
February 4-6
Carlsbad California
Quaero CEO Naras Eechambadi joins a prestigious team of executives at the Red Herring CMO 2007 Event and will participate in a roundtable, Marketing Performance Measurement: Show your Worth. The discussion will focus on how to help CMOs learn how they articulate clear and intelligible metrics to measure marketing’s success.
For more information and to register, click here.
- Feb 7, 2007
11:30 AM Eastern | 8:30 AM Pacific
Webcast
Don't Hesitate: Automate and Accelerate Your Marketing
Join Quaero’s Lane Michel for this partner webcast presented by Unica and Quaero.
The first 50 registrants will receive a complimentary copy of Naras Eechambadi’s book, “High Performance Marketing: Bringing Method to the Madness of Marketing”
For more information and to register, click here.
- National Center for Database Marketing Conference 2006
December 11-13, 2006
Orlando, FL
“Dancing With Technology: Two Steps Forward, One Step Back”
Do you know the vast benefits and challenges of replacing your direct marketing infrastructure? Quaero’s Steve Schultz and Fifth Third Bank will discuss key aspects of a comprehensive direct marketing system—from selecting the proper tools to defining the steps taken for better automation and greater success. Follow one organization’s quest to revamp their data store for better access to customer data, analyses and tangible ROMI. For registration information, please click here.
- ALSSA’S--SALES & MARKETING EXECUTIVES MEETING
July 25, 2006
Chicago, IL
Quaero’s Marketing Performance EVP, Lane Michel, will present “Customer Touch Mapping” at the Analytical and Life Science Systems Association’s annual Sales & Marketing Executives Meeting. For more information, click here.
- Podcast---Innovative Marketer, Eloqua Corporation
The Future of Marketing with Marketing Guru Naras Eechambadi
Steve Gershik, Director of Marketing Innovation at Eloqua Corporation, invites Naras Eechambadi, CEO of Quaero, and author of a fine business book High Performance Marketing: Bringing Method to the Madness of Marketing to discuss the future of marketing and the role of marketers within the company.
Listen now. (right-click to save to your desktop).
- CRMA Northwest
CRM Solution Providers Expo
Seattle, WA
June 7, 2006 : 1-5:30 pm
A unique chance to meet with top CRM solution providers to view product demos; to learn how to evaluate your business needs to make the correct choice; and to hear about significant technology trends and benefits for your customers. Quaero is a sponsor for this event. For more information, click here.
- IMA 2006 Annual Conference
Las Vegas
June 21, 2006—12-1:30pm
On the Road to High Performance Marketing
Naras Eechambadi, Ph.D., Quaero CEO, leads a course designed to help companies build a consistent marketing methodology and unified internal language to help unite marketing, finance, and operational concerns.
For more information and to register click here.
- "Leveraging Microsoft Technologies in a Hosted Model”
May 25, 2006 : 8-11:30am
Bank of America Stadium—Club Level
Sponsored by HostedSolutions
Quaero CEO, Naras Eechambadi, will participate on a panel with Charlotte CEOs of ASP/Software and a representative from Microsoft, as they discuss their business and success with the hosted model.
- BetterManagement.com Webinar Series: “High Performance Marketing”
April 27 | May 11 | May 25
Quaero CEO Naras Eechambadi and Lane Michel, EVP of Quaero’s Marketing Performance Management practice, lead a three-part webinar series on “High Performance Marketing.” To participate in the webinars, please click here.
- North Carolina World Trade Association
Charlotte Chapter
April 13, 2006
Naras Eechambadi, Founder and CEO of Quaero "Marketing, Metrics and Moments of Truth"
Eechambadi is an official marketing guru at CRMGuru.com, an internationally recognized author, speaker and coach, and CEO of Quaero - click for more info.
- China CRM Forum 2006
March 28-29, 2006
Shanghai, China
Ro King, Quaero Founding Partner and Senior Advisor, Asia Pacific leads a session on Customer Data Management.
For more information click here.
- The Conference on Marketing
March 20-22, 2006
Las Vegas
High Performance Marketing, Metrics and Moments of Truth
Naras Eechambadi, CEO, Quaero
- “CRM in a Nutshell” Online Seminar
Presented by CRMGuru.com and GCCRM
January 11, 2006
Ro King, Quaero Founding Partner and Senior Advisor, Asia Pacific leads an online seminar on Customer Data Management
To register for the pre-recorded, online web cast click here.
- AdTech: 05 New York
Tuesday, November 8, 3:00pm - 3:50pm | New York Hilton. New York, NY
Quaero CEO, Naras Eechambadi, joins a distinguished panel to discuss the process of marketing, “Passion and Process….a look inside the developing PROCESS of modern marketing.”
Click here for more ››
- Better Management - High Performance Marketing (audio seminar)
November 10, 2005 11:30 AM - 12:30 PM EST
To gain an understanding of the future direction of marketing by reviewing and building on past and current established marketing practices, Quaero CEO, Naras Eechambadi uses exhaustive research from his book titled, High-Performance Marketing; Bringing Method to the Madness of Marketing, to present points toward the future of marketing.
The presentation is 45 minutes with 15 minutes Q&A.
For More information, click here ››
- DMA Conference and Exhibition 2005
October 18, 2005 12:30PM - 1:45PM | Atlanta, GA
Don White, EVP and Managing Director of Quaero SpringBoard heads a Round Table discussion:
Loyalty Marketing: One customer at a time
- Hear Quaero’s case study featuring a global hospitality marketing company representing over 400 of the world’s finest hotels.
- Learn what capabilities and resources need to be considered when creating a loyalty marketing program.
- Gather ideas on how to build loyalty and your brand, one customer at a time.
- Understand why a multi-channel approach is essential for successful loyalty marketing.
For More information, click here ››
- CRM Talk Radio
September 28th 8:00pm EST
Quaero CEO, Naras Eechambadi, previews his new book, “High Performance Marketing: Bringing Method to the Madness of Marketing” in a discussion on CRM Talk Radio. The release of the book is scheduled for November 2005.
Click here to listen ››
- Customer Think Leadership Summit
CRMGuru's international forum of customer management thought leaders, Sponsored by CRM Guru. Quaero founder Naras Eechambadi will participate as a Guru.
June 15-16 | Santa Cruz CA
More ››
- AdTech: 05 Chicago
Quaero VP of Marketing Performance Management, Bridgette Rippel, joins a panel of experts on Marketing Resource Management
July 11, 2005
More ››
- Crafting the Customer Experience: Metrics, Marketing, and “Moments of Truth”
July 19, 2005 – 7:30 – 9:00 am
Presented by the Atlanta CRMA Chapter
Location: The Ashford Club
Speaker: Naras V. Eechambadi, Ph.D., CEO Quaero
Hear real-world examples of how changing the customer experience metrics within an organization can have huge impact on not only marketing, but on the entire organization.
Member pre-register $25.00 Member at the door $35.00
Non-member pre-register $30.00 Non-member at the door $40.00
Register
- Unica Marketing Innovation Summit
June 5-7 | Boston MA
Quaero is a sponsor and Steve Schultz, Joe Bodek and Patrick Dineen of Quaero will present “Turbo Charge Your Affinium Campaign Experience.”
More ››
- Eloqua Thought Leadership Series
A Webinar with Dr. Naras Eechambadi
May 4, 2006
2pm EDT
Join us for a complimentary webinar on May 4th with Dr. Naras Eechambadi, official marketing guru at CRMGuru.com, internationally recognized author, speaker, coach and CEO of Quaero Corp joined by Mark Organ, co-founder and CEO of Eloqua Corp. Click here to register.
- The Marketing Forum
Norwegian Dawn | New York City
May 7-10
Quaero CEO, Naras Eechambadi, will join other industry experts in a presentation addressing the challenges of the marketing-operations interaction. For more information click here.
- Unica Marketing Innovation Summit
“Fidelity Goes Beyond the Typical Marketing Campaign Implementation”
May 7-9 :
Sanibel Island, FL
Fidelity FESCO and Quaero present a case study on innovative ways they have utilized Unica’s Affinium Suite to solve not just marketing but operational issues. Learn how their approach helped Fidelity move closer to a real-time environment, communicate with their customers more actively, and solve business problems outside the normal scope of marketing. To register or to see the full agenda, click here.
- May, 2007
Quaero Newsletter | Volume 2 Issue 5 More ››
- April, 2007
Quaero Newsletter | Volume 2 Issue 4 More ››
- March, 2007
Quaero Newsletter | Volume 2 Issue 3 More ››
- December, 2006
Quaero Newsletter | Volume 2 Issue 2 More ››
- October, 2006
Quaero Newsletter | Volume 2 Issue 1 More ››
- August, 2006
Quaero Newsletter | Volume 1 Issue 5 More ››
- June, 2006
Quaero Newsletter | Volume 1 Issue 4 More ››
- May, 2006
Quaero Newsletter | Volume 1 Issue 3 More ››
- April, 2006
Quaero Newsletter | Volume 1 Issue 2 More ››
- May 2, 2006
Quaero Marketing Luminary, Dr. Naras Eechambadi, to Present Workshop Aboard the Norwegian Dawn during The Marketing Forum, May 7
Eechambadi Reveals Proven Techniques to Successfully Navigate Political Waters and Integrate Marketing’s Vision throughout the Enterprise. More ››
- March, 2006
Quaero Newsletter | Volume 1 Issue 1 More ››
- December 7 , 2005
Quaero Responds to Growing Client Needs with Key Leadership Hires
in Marketing Performance Management and SpringBoard Divisions More ››
- November 1, 2005
Marketing Thought Leader/Quaero CEO Unveils New Book, “High Performance Marketing: Bringing Method to the Madness of Marketing” at ad:tech, NY. More ››
- October 4, 2005
Quaero Moves Corporate Headquarters to The Design Center in Charlotte’s South End District. More ››
- July 18, 2005
High Performance Marketing Spotlights Marketers’ Challenges, Provides Rational, Real-World Approaches. More ››
- July 11, 2005
Quaero CEO to Reveal How Successful Marketers Earn & Keep their Seat at the Executive Table during CRMA-Atlanta’s July 19th Meeting. More ››
- June 28, 2005
Fifth Third Bancorp Selects Quaero to Measure Marketing Performance Management and Enhance the Customer Experience. More ››
- May 3, 2005
Quaero Appoints Industry Marketing Leader Julie Phillips Baker to Grow Marketing Performance Management Practice. More ››
- February 7, 2005
Quaero and NetReflector Strike Strategic Partnership. More ››
- January 31, 2005
Quaero Announces Partnership with Balanced Scorecard Collaborative. More ››
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