››Click here to receive your free Relationship Kit.

››Quaero Partners with J. Knipper and Company and Compass Healthcare Communications to create MyPharmaRep.com, a suite of online tools to help pharmaceutical companies boost script coverage and deliver samples to physicians in an innovative manner.

››Click here to read how Quaero helped a leading pharmaceutical brand increase sales and measure marketing performance.

At Quaero we have experience with helping pharmaceutical companies build better relationships with all constituents through brand loyalty programs designed to build awareness, move patients from educated and self-diagnosed therapy candidates to trial, and finally keep trial users on therapy at the proper regimen (Rx Adherence).

Quaero also delivers pharmaceutical marketing effectiveness improvements. Our team boasts pharmaceutical marketing and technology experience — from client-side and vendor-side perspectives — at top advertising agencies, fulfillment companies and marketing consulting firms.

Quaero is a marketing consulting and technology partner to seven major pharmaceutical brands and three of the top pharmaceutical companies in the world. Our company is also a proud member of the DMA Pharmaceutical Council.

To learn what Quaero can do for your organization, contact us today at 877.570.2199 ext. 5050.

For information on our other healthcare focus areas, including Managed Care and Medical Devices, please click here.

Successes

• Pharma Company Finds Profitable Customers
  
  The vice president of marketing for a pharmaceutical company came to Quaero seeking a prescription for its marketing ailments. We diagnosed the problem as a lack of systematic accumulation of data about therapy candidates, patients, and marketing programs.
  
  Our client had difficulty identifying and segmenting customers. He was unable to measure the effectiveness of marketing programs from an acquisition and loyalty perspective and wanted to establish a comprehensive prospect and customer database accessible from his desktop.
  
  Quaero developed a relationship marketing database and campaign management solution that provided insight into what marketing activities were most effective in building awareness, encouraged desired behavior towards trial, and improved compliance and persistence through effective communication and facilitation between constituents.
  
  The results: A compelling 1 million therapy candidates, patients and healthcare providers were acquired, and are being maintained in the Relationship Marketing database. 180,000 (18%) were converted to “on brand” status. Additionally, improvements to Rx Adherence are being recognized, resulting in more loyal, profitable and well-cared-for patients.