›› Introducing Quaero MRMView™

Without good processes, marketers risk launching initiatives in an inconsistent, ad hoc fashion, diminishing productivity and needlessly dispersing resources and energies. Quaero helps companies pinpoint process improvements, then implement industry-best marketing resource management (MRM) tools that support and automate the improved processes.

Process Effectiveness
Good marketing process design must consider both process efficiency and effectiveness. Quaero has the experience and resources to help you with both.

We can help you address issues and improvement opportunities within broad processes such as campaign management and in important sub-processes such as campaign planning, test design and response attribution and tracking.

Our proprietary MAST diagnostic approach enables us to distinguish between process pain points, variations across different groups or best practice gaps, and to design effective solutions, often as a precursor to implementing marketing automation solutions such as campaign management or MRM applications.

Where there are many competing improvement opportunities, we can also build a sequenced roadmap that quantifies the tangible benefits of addressing all of the possibilities, and then prioritizes them for action, enabling you to make a robust business case for investment in change.

If you would like to take the five-minute MAST survey and receive a customized assessment from Quaero’s Marketing Performance Management team, please click here.

Marketing Resource Management (MRM)
MRM tools implemented by Quaero support greater process efficiency, effectiveness, repeatability and overall marketing accountability through:

• Marketing Project Management
  By electronically documenting all marketing initiatives in an accessible central repository, this component manages, tracks and evaluates marketing activity by program or as a whole.
  
  
• Support for Collaboration
  Standardized templates provide a consistent framework within which to manage marketing initiatives, and notifications keep project participants on track. The result: greater visibility of activity and enhanced collaboration between marketing teams.
  
  
• Structured and Unstructured Data
  MRM seamlessly manages both structured data (such as customer data within a database) and unstructured data (for example, campaign documents and drafts from the creative development process).
  
  
• Budget and Expense Management
  MRM tools can centrally manage budget allocations to programs and individual projects, as well as the invoices that draw down on those budgets.
  
  
• Integration with other Marketing Automation Tools
  MRM tools automate support for campaign planning and design; however, other tools such as campaign management applications are needed to translate those designs into targeted marketing lists. Advanced MRM applications provide a seamless automated interface between both classes of tools.

The best MRM tools significantly advance Marketing Performance Management and accountability, equipping marketers with the automated process support they have been lacking to manage the very diverse range of initiatives they are typically responsible for. Let Quaero help you capture the enduring, measurable value of good marketing processes for your business.

To read articles by Quaero consultants on Process Improvement and MRM, click here.