A comprehensive hosted relationship marketing
system that combines industry-best technology,
analytics and support services. |
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Click here to see
the new SpringBoard
demo and mini-site. |
Introducing Quaero's new Information Management & Enhancement Services – click here to learn more.
Quaero has leveraged its industry leading expertise in marketing database technology and performance effectiveness to create the most effective web-based hosted marketing system available today: Quaero SpringBoard.
SpringBoard enables the client who needs an outsourced marketing system to have all the functionality of the most sophisticated direct marketers – with the helping hand of our client service team to accelerate performance and minimize risk.
SpringBoard provides a powerful solution for collecting and managing customer and prospect information and executing effective, measurable marketing programs and communications. Easy to implement, use and report from, SpringBoard offers our clients the insightful tools and expert knowledge necessary to deliver a higher return on marketing investment:
- Marketing Knowledge Center
A hosted marketing database, customized for each client, that continuously collects and maintains relevant customer and prospect information. Streamlines data integration and consolidation and ensures data hygiene.
- Report Builder and Data Miner
Powerful tools for standard and ad hoc reporting, business intelligence and advanced analyses such as customer profiling, segmentation and response measurement; information gleaned can be used to develop actionable segments for new campaigns.
- Predictive Modeler
A sophisticated program that intuitively selects the best analytical model for understanding customer behavior, to ensure that marketing strategies target customers that offer the highest potential return.
- Campaign Manager
Best-in-class application for developing, executing and evaluating multi-channel direct marketing efforts (mail, e-mail and telemarketing). Allows users to plan and structure campaigns, output lists and content to the appropriate channel, track results and measure marketing ROI. Capabilities include e-mail management, survey development/management and loyalty program tracking.
- Marketing Resource Management
An integrated control center for the development of marketing plans, campaign scheduling and metrics/measurement, plus budget and creative management.
- Web Portal
Online access to SpringBoard, with features that organize and share marketing knowledge.
Secure, scalable and configured for the client, SpringBoard can be implemented within 90 days, requires no purchase of hardware or software and is supported by an experienced team of Quaero technical, marketing and analytics experts that can help you take full advantage of its high-performance capabilities.
You choose the level of service your company needs: outsource SpringBoard’s integrated database, technical capabilities and hands-on analytical support in a traditional service bureau arrangement; opt for a “self-service” arrangement that provides direct access to SpringBoard for your use; or configure a hybrid arrangement.
SpringBoard has received “Steppin’ Out” accolades from CRM guru Paul Greenberg in his book "CRM at the Speed of Light." To read his comments, please click here.
 
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