Who benefits by using an enterprise CDP?
Data Scientists and Engineers
What is a CDP, and why should I use it?
The global marketing technology ecosystem is saturated with over 7,500 distinct solutions. The vast majority of these address no more than a few of the challenges faced by today’s marketers.
Customer data platforms present a compelling alternative for marketers and data experts frustrated with the limitations inherent to their existing technology stacks in handling their customer data. In its simplest terms, CDP is a user-friendly, web-based interface that enables data collection, customer profile unification, segmentation and activation. CDP enables businesses to drive results and improve their revenues.