Who benefits by using an enterprise CDP?
Data Scientists and Engineers
What is a CDP, and why should I use it?
The global marketing technology ecosystem is saturated with over 7,500 distinct solutions. The vast majority of these address no more than a few of the challenges faced by today’s marketers.
Customer data platforms present a compelling alternative for marketers and data experts frustrated with the limitations inherent to their existing technology stacks in handling their customer data. In its simplest terms, CDP is a user-friendly, web-based interface that enables data collection, customer profile unification, segmentation and activation. CDP enables businesses to drive results and improve their revenues.
Wondering if CDP is the right solution for you?
We exist to help you understand your data journey and analyze how well CDP will fit into your existing MarTech stack.