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From our Medium Publication

Welcome to Quaero's feed of articles from its Medium channel, where our talented engineering team goes behind the scenes and...

Quaero wins CATC 2020 Blue Diamond Award

We are thrilled to share the news that the Charlotte Area Technology Collaborative (CATC) has announced Quaero as the 2020...

Neustar’s Annual Conference – Brave New Worlds 2020

Please join us at  Neustar's  new annual summit featuring the world's most respected marketing and data science leaders, exploring how...

CDPs and Identity in the Marketing Ecosystem

The importance of identity resolution in ensuring the successful implementation of a CDP cannot be understated. Quaero’s Zachary Van Doren...

Meet Mykolas Rambus, Quaero’s new President

Last month we announced that Mykolas Rambus joined Quaero as our company’s new president. We recently had a chance to...

Mykolas Rambus joins Quaero as President

Press Release: Brings distinctive track record designing, building and leading data-driven organizations in North America, Asia, and Europe. CHARLOTTE AND...

Quaero + Snowflake: Bringing Enterprise CDP to the Data Warehouse

We are thrilled to announce a new phase in the Quaero Snowflake partnership, with the Quaero CDP now available in...

Data Mindset Podcast Featuring Naras Eechambadi

Our CEO Naras Eechambadi recently recorded a podcast with Suman Moodley as part of his Data Mindset podcast, discussing Naras'...

Quaero Featured on Adaptable Interview Series, by Actable

Quaero's Lee Martin and Zachary Van Doren recently sat down with our services partner Matt Greitzer from Actable, as part...

Democratizing Data: Do Your People Have the Access They Need?

Customer data platforms (CDPs) can enable and accelerate cross-collaboration. As a concerted group, they gain the ability to use the...

Technology Transformation: Do’s and Don’ts

Quaero passed a major milestone on May 11th, 2020.  On that day,  we literally pulled the last plug out from...

Introducing the Identity CDP

The Identity CDP (ICDP) solution, in partnership with Neustar and Quaero is a game changer.   It solves the hardest...

CDP Identity Resolution: A Critical Step to Build a Unified Customer Profile

The Unified Customer Profile is a core function of Quaero’s CDP solution –  a fully comprehensive matching process that goes...

Quaero highlighted by BCG as a Considered CDP Vendor

Latest from BCG on achieving one-to-one personalization working with a CDP technology. In addition to the platform solution, people and...

Seizing the Data Opportunity Across Organizational Silos

Data silos are not new to banking, but for banks struggling to compete, the matter has become critical. As banks...

6 Ways to Improve Your CDP Strategy

Quaero's CEO Naras Eechambadi recently 'sat down' With Scott Clark of CMSWire to discuss how to maximize the value of...

Customer Data and Analytics Platforms: Build or Buy?

Just published in Datanami, our CEO Naras Eechambadi breaks down and provides guidance on the forever present Build vs. Buy decision...

Choosing a CDP: 5 Keys to a Best Practices Framework

In a recent article for CRM Magazine, our CEO Naras Eechambadi takes a detailed look at how businesses can sort...

Meet Zachary Van Doren, Quaero’s new VP of Customer Success

Please welcome Zachary Van Doren to the Quaero team. Serving as VP of Customer Success, he will be responsible for...

Tough Times in Martech: One Look Back and Eight Steps Forward

Our CEO Naras Eechambadi shares lessons learned from tough times during his career as a marketer and entrepreneur. The current...

Customer Data Platforms for Enterprise Marketers

Customer data has become central to marketing, as customers demand personalized experiences across all channels. In addition, insights from customer...

Single vs Multiple Customer Data Platforms

Apoorv Durga, Analyst of Real Story Group shares his views on why some enterprises work with multiple Customer Data Platforms....

Quaero to provide big data capabilities and mine customer insights for India’s largest growing ConTech brand

The partnership will enable ZEE5 to build unified customer view, automate data operations on cloud and a create a two-way...

Data Orchestration Is Key to Delivering Great Customer Experiences

An article published in MarTech Advisor by our CEO Naras Eechambadi. The complex and fragmented marketing technology landscape makes it difficult...

Customer Data Platforms for Modern Direct Marketing

Customer data has become central to marketing, as customers demand personalized experiences across all channels. In addition, insights from customer...