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Data Scientist: Evolution of the Business Analyst

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Marketing Automation: Why It Doesn't Replace the Need to Think

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Making Sure Your Email Gets There

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Response Attribution: Benefits, Challenges, and Implementation

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Why Intelligent Cross Channel Response Attribution is the Way to Go

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Response Attribution: Not Everything That Counts Can Be Counted…Or Can It?

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There's Gold in Them Mountains, No Seriously, and You'll Find it Using Text Mining!

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Blazing the Digital Big Data Analytics Divide: Is the Federal Government really helping?

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When to Use Hadoop Instead of a Relational Database Management System (RDBMS)

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Data Quality, Still Bigger Than Big Data

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Teaching Old Dogs New Tricks: Hadoop

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10 Tips to Optimize Data Warehouse Reporting

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Designing Effective KPI Dashboards - Part 3: Level-Set Questions for Action Plan Development

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Designing Effective KPI Dashboards - Part 2: What Do You Want?

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Designing Effective KPI Dashboards - Overview

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Designing Effective KPI Dashboards - Part I: Guiding Principles

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Taking Online Analytics to the Next Level, Part 2: Building Your Online Ecosystem

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Taking Online Analytics to the Next Level, Part1: Google Analytics Incorporates Remarketing

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