Chief Executive Officer
Naras is the founder and CEO of Quaero. He is a life-long technologist and entrepreneur with over three decades of experience in the software products and services industry. After donning multiple hats since the inception of Quaero, Naras today leads strategy, marketing, and new product innovation at Quaero. Naras is the author of a highly acclaimed book, “High Performance Marketing: Bringing Method to the Madness of Marketing” published by Kaplan Professional Press, and he has taught at the University of California, Berkeley. Prior to launching Quaero, Naras built the Knowledge Based Marketing group at Wachovia (now part of Wells Fargo). Previously he worked at McKinsey & Company, BBDO Worldwide (part of Omnicom Group) and BASES (now part of Nielsen). Naras frequently speaks at global marketing analytics events evangelizing CDP and how data-driven insights enable marketers to deliver personalized communication. He holds a Ph.D. in Marketing from the University of Texas at Austin, a Master’s Degree from Northwestern University and an undergraduate degree in Electrical Engineering from the Indian Institute of Technology.
Executive Vice President & Chief Financial Officer
Robert plays a key role in the all areas of Quaero’s business operations and strategic planning. Over his career, Robert has served in a CFO capacity for agency, product, and service organizations managing all aspects of the financial, administrative, human resource and information technology functions for various companies. Robert also has significant experience in buy- and sell-side transactions, equity investments, and customer/vendor contract formation, negotiation and completion. He started his career with Arthur Andersen as an auditor before going to work with one of his private clients. Robert received his Master’s Degree in Accounting and a Bachelor of Science in Business Administration from The University of North Carolina-Chapel Hill. He is an active supporter of many non-profit organizations through Board membership and direct participation.
Chief Technology Officer
Ashwin heads the Product Engineering team and previously was the VP of Managed Services team delivering packaged offerings in data analytics, audience segmentation and activation, data management, and managing day-to-day data operations. He is responsible for building and growing customer relationships and maximizing the value customers receive from their CDP investment. Ashwin has served multiples roles including implementation services, managing relationships with our technology partners, and building and leading design and development of data platforms and products across digital media, financial services, banking, travel and hospitality, and health care industries. As a technical expert, Ashwin writes about and advises on identity resolution across CRM, device, behavioral signals, cross-device measurement, and creating event and ad product. He holds an engineering degree in electronics from Bangalore University and a management development program certificate from Harvard Business School Club of Charlotte.
General Manager & Vice President of India Business
Sandeep leads Quaero India by managing product and delivery within the region. He brings more than a decade of experience of working across functions, domains and geographical regions. Sandeep is also responsible for generating new business in India and APAC markets. He strives to build highly skilled, highly efficient teams across engineering and business functions to solve MarTech challenges and take solutions to market. Under Sandeep’s leadership, and within a short time, Quaero India has made big strides in customer acquisition and growth. Prior to joining Quaero, he has sold and delivered successful initiatives like CRM, loyalty and chatbots for customers like M&S, Pizza Hut, and Puma in India, the UK and the US. Sandeep is an alumnus of NIT, Surat and the London School of Economics.
Zachary Van Doren
Vice President of Customer Success
As Quaero's VP of Customer Success, Zachary is responsible for leading and scaling customer success teams across planning, implementation and management; with the mission to help customers maximize the value they derive from our CDP solution, through consultative engagement and thought leadership. Zachary builds on over 20 years of experience in marketing and media strategy, analytics, technology and customer data management. Prior to joining Quaero, Zachary founded and served as President of CMO Labs, one of the first CDP solutions consulting agencies. Zachary is adept at guiding enterprise customers in their digital transformation efforts; working across marketing, data and technology teams in creating a multi-disciplined, strategic and operational approach. He connects the dots between business outcomes and goals, the underlying data that is the fuel, and the technologies that are the tools.