CDP Institute Expands As Interest Grows in Customer Data Platforms
Customer Data Platform Institute
August 23, 2017
New Institute sponsors include Blueshift, CaliberMind, Evergage, Fospha, NextUser, Quaero, and ZenIQ. They join founding sponsors Blueconic, RedPoint Global, Segment, Tealium, Treasure Data, ActionIQ, AgilOne, Ascent360, BlueVenn, Ensighten, Lytics, and mParticle. Sponsors provide funding, materials, marketing support and advice for the Institute...
AI Propels the Dawn of a New Customer Experience Era
Smart Customer Service
August 11, 2017
There are also many customer experience start-ups using machine learning algorithms, natural language processing, and speech technologies. Companies such as Allsight, Amplero, NGdata, Quaero, and Reltio offer new customer data platforms and approaches that typically combine structured and unstructured first-, second-, and third-party data to continuously synthesize, learn, adapt, improve, and automate in real time, relating and linking data and creating a dynamic customer graph with a high accuracy...
Quaero AdVantage CDP Bridges Identified and Anonymous Data
Customer Experience Matrix
February 02, 2017
Quaero’s AdVantage is a good example of a system with deep roots in the old methods – but updated to handle modern challenges. Quaero itself was founded back in 1999 as a marketing services provider (meaning they built custom marketing databases and attached tools like the Unica campaign manager)...