Quaero

Enterprise Customer Data Platform

6 Ways to Improve Your CDP Strategy

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Quaero’s CEO Naras Eechambadi recently ‘sat down’ With Scott Clark of CMSWire to discuss how to maximize the value of an organization’s investment in a CDP.

Key themes emerged across martech stack architecture, CX, data strategy, use-cases, and the critical need for collaboration across marketing, tech and data teams.

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Announcing the Identity CDP in partnership with Neustar

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