6 Ways to Improve Your CDP Strategy

Published On - May 26, 2020

Quaero’s CEO Naras Eechambadi recently ‘sat down’ With Scott Clark of CMSWire to discuss how to maximize the value of an organization’s investment in a CDP.

Key themes emerged across martech stack architecture, CX, data strategy, use-cases, and the critical need for collaboration across marketing, tech and data teams.