CDPs and Identity in the Marketing Ecosystem
Published On -
The importance of identity resolution in ensuring the successful implementation of a CDP cannot be understated. Quaero’s Zachary Van Doren recently joined a Tech-Talk Webinar diving into the topic, hosted by eMarketer and featuring Neustar’s Uma Kannappan, product marketing director, and Ryan Engle, head of product, customer intelligence, along with Michael Harrison, managing partner at Winterberry Group.
We invite you to watch the webinar recording where you will learn:
- What goes into identity resolution and why it matters
- How marketers can approach planning and solution design within CDPs
- How data analytics and science play a role in first-party marketing