CDPs Generate Actionable Insights
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CDPs generate actionable insights
CEB/Gartner recently identified “generating forward looking insights” as the top priority for the strategic insights function within major companies. The second ranking priority was consolidating customer information. Despite this, a recent CMO Council survey found that just 23% of marketing leaders have a comprehensive view of customer data from across their organization. One wonders how many of these 23% have generated the forward-looking insights they have prioritized and how the other 77% generate actionable customer insights.