Enterprise Customer Data Platform

Choosing a CDP: 5 Keys to a Best Practices Framework

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In a recent article for CRM Magazine, our CEO Naras Eechambadi takes a detailed look at how businesses can sort through the increasingly complex field of CDPs and choose the one that best suits their needs.

Naras defines five major categories as part of an evaluation framework designed to identify the right technology to enable and accelerate a corporation’s overarching digital transformation efforts.

  1. Product
  2. Use cases
  3. Deployment timeline
  4. Platform architecture
  5. Vendor corporate profile

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