Customer Data and Analytics Platforms: Build or Buy?
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Just published in Datanami, our CEO Naras Eechambadi breaks down and provides guidance on the forever present Build vs. Buy decision path.
This is a particularly vital subject in the context of CDPs, given its foundational role in a company’s digital transformation efforts.
As is often the case with CDP related planning, the first step is to ensure buy-in from three key groups — IT, analytics, and marketing — to inform and provide the roadmap for successful implementation and user acceptance beyond the purchase decision.