Customer Data Platforms for Modern Direct Marketing
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Customer data has become central to marketing, as customers demand personalized experiences across all channels. In addition, insights from customer data impact customer service, corporate strategy, and digital transformation efforts aimed at personalizing customer experience at scale. A recent McKinsey found that companies that harness creativity and data in tandem have growth rates twice as high as companies that don’t. Yet an Experian found that lack of data and insight is the single biggest challenge organization face when it comes to digital transformation.