Democratizing Data: Do Your People Have the Access They Need?
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Customer data platforms (CDPs) can enable and accelerate cross-collaboration. As a concerted group, they gain the ability to use the CDP to not only break through data silos and collect data from all sources, but to delve further to understand customer behaviors, unify customer profiles and deliver unified customer experiences on customers’ terms.
Published for Database Trends & Applications, Quearo’s VP of Product Engineering, Ashwin Nayak, dives into how CDPs can solve for very unique challenges IT teams face to enable data centralization as a way to empower data science, analytics and marketing teams.
CDPs can provide the catalyst in enabling collaboration among these teams, which is paramount to any type of data transformation effort at an enterprise scale.