Quaero highlighted by BCG as a Considered CDP Vendor
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Latest from BCG on achieving one-to-one personalization working with a CDP technology. In addition to the platform solution, people and processes is absolutely paramount, which we absolutely agree with!
At Quaero we focus our technology on addressing the core elements of functional process as defined by BCG, which is the data complexity equation. We also partner with each of our enterprise customers in a very collaborative, single-team approach – ensuring optimal people and process alignment.