For Marketers

Disparate customer data

Enterprise marketers struggle to have a clear, unified view of each customer.

Quaero Enterprise CDP provides a single complete customer view by:

  • Connecting to and aggregating all your customer data sources
  • Cleansing that data
  • Building a single unified view through Quaero’s Identity Resolution algorithm

Uncoordinated marketing efforts

Enterprise marketers waste time and expense trying to reconcile too many channels and dashboards in order to run their campaigns.

Quaero Enterprise CDP provides a central upstream interface to:

  • Create master customer attributes
  • Run AI-driven powerful customer segmentations
  • Identify and act on the best actions for each customer through preferred channels
  • Activate marketing across all service and experience channels
  • Measure performance across channels using multi-channel attribution models

Lack of real-time customer insights

Enterprise marketers depend on their analytics and data science teams to share the right customer insights to power effective campaigns.

Quaero Enterprise CDP is the enterprise marketer’s friend by providing:

  • Intuitive low-to-no-code platform
  • Easy to add new data sources
  • The ability to run their own segmentations to define various campaign targets
  • Clear, understandable and visually impactful reporting
Challenge 1: Disparate customer data

Disparate customer data

Enterprise marketers struggle to have a clear, unified view of each customer.

Quaero Enterprise CDP provides a single complete customer view by:

  • Connecting to and aggregating all your customer data sources
  • Cleansing that data
  • Building a single unified view through Quaero’s Identity Resolution algorithm
Challenge 2: Uncoordinated marketing efforts

Uncoordinated marketing efforts

Enterprise marketers waste time and expense trying to reconcile too many channels and dashboards in order to run their campaigns.

Quaero Enterprise CDP provides a central upstream interface to:

  • Create master customer attributes
  • Run AI-driven powerful customer segmentations
  • Identify and act on the best actions for each customer through preferred channels
  • Activate marketing across all service and experience channels
  • Measure performance across channels using multi-channel attribution models
Challenge 3: Lack of real-time customer insights

Lack of real-time customer insights

Enterprise marketers depend on their analytics and data science teams to share the right customer insights to power effective campaigns.

Quaero Enterprise CDP is the enterprise marketer’s friend by providing:

  • Intuitive low-to-no-code platform
  • Easy to add new data sources
  • The ability to run their own segmentations to define various campaign targets
  • Clear, understandable and visually impactful reporting

For Data Scientists & Engineers

Challenge 1: Incomplete data

Given the infrequency of data updates, data scientists too often must work with incomplete datasets.

Quaero Enterprise CDP offers:

  • Easy access to the customer’s entire database
  • Near real-time data updates
  • Clean, actionable data

Challenge 2: Data cleanup distractions

Data scientists often spend too much time cleaning and preparing the data.

Quaero does the heavy lifting by:

  • Providing data hygiene processes (cleansing, normalization, de-duplication)
  • Conforming the data to a configurable data model
  • Providing a traceable and transparent lineage for easy data review

Challenge 3: Testing predictive models

Testing propensity or recommendation models in a production environment is a slow, tedious process.

Quaero enables a faster learning curve by:

  • Producing/Commercializing models on a subset of data or marketing channel, thereby promoting a “fail-fast-learn-fast” culture
  • Transferring models from development applications such as Jupyter Notebook or R Studio directly into Quaero Enterprise CDP
  • Leveraging fully pre-integrated ML platforms to produce/commercialize models such as H2O, Tensorflow, and Pytorch

For Analysts

Incomplete view of the customer

Marketing and business analysts struggle to drive on-point insights to build accurate customer profiles.

Quaero makes it easier by consolidating the profile of the customer by using:

  • First and third party data
  • Offline and online structured and unstructured data
  • Declarative and behavioral data

Inconsistent reporting

Analysts struggle to understand their data when they must pull it from multiple reporting dashboards.

Quaero improves and simplifies by:

  • Shaping the datasets required for analytics (through its data orchestration function)
  • Routing any customer data to your preferred BI and visualization partner
  • Already pre-connected to the leaders in the BI industry

Finding the right customer data workspace

Whether through overly packaged reports or coding interfaces, marketing data analysts struggle to have the right visualization interface for customer and marketing data.

Quaero provides a full self-service BI solution:

  • User-friendly for laymen and experts
  • Pulls data from any sources
  • Provides a clear, insightful dashboard that can be easily shared across teams
Challenge 1: Incomplete view of the customer

Incomplete view of the customer

Marketing and business analysts struggle to drive on-point insights to build accurate customer profiles.

Quaero makes it easier by consolidating the profile of the customer by using:

  • First and third party data
  • Offline and online structured and unstructured data
  • Declarative and behavioral data
Challenge 2: Inconsistent reporting

Inconsistent reporting

Analysts struggle to understand their data when they must pull it from multiple reporting dashboards.

Quaero improves and simplifies by:

  • Shaping the datasets required for analytics (through its data orchestration function)
  • Routing any customer data to your preferred BI and visualization partner
  • Already pre-connected to the leaders in the BI industry
Challenge 3: Finding the right customer data workspace

Finding the right customer data workspace

Whether through overly packaged reports or coding interfaces, marketing data analysts struggle to have the right visualization interface for customer and marketing data.

Quaero provides a full self-service BI solution:

  • User-friendly for laymen and experts
  • Pulls data from any sources
  • Provides a clear, insightful dashboard that can be easily shared across teams
Wondering if CDP is the right MarTech data solution for you?

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