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Identity Resolution: A Critical Step to Build a Unified Customer Profile
The Unified Customer Profile is a core function of Quaero’s CDP solution – a fully comprehensive matching process that goes...
Seizing the Data Opportunity Across Organizational Silos
Data silos are not new to banking, but for banks struggling to compete, the matter has become critical. As banks...
6 Ways to Improve Your CDP Strategy
Quaero’s CEO Naras Eechambadi recently ‘sat down’ With Scott Clark of CMSWire to discuss how to maximize the value of...
Customer Data and Analytics Platforms: Build or Buy?
Just published in Datanami, our CEO Naras Eechambadi breaks down and provides guidance on the forever present Build vs. Buy decision...
Choosing a CDP: 5 Keys to a Best Practices Framework
In a recent article for CRM Magazine, our CEO Naras Eechambadi takes a detailed look at how businesses can sort...
Meet Zachary Van Doren, Quaero’s new VP of Customer Success
Please welcome Zachary Van Doren to the Quaero team. Serving as VP of Customer Success, he will be responsible for...
Tough Times in Martech: One Look Back and Eight Steps Forward
Our CEO Naras Eechambadi shares lessons learned from tough times during his career as a marketer and entrepreneur. The current...
Single vs Multiple Customer Data Platforms
Apoorv Durga, Analyst of Real Story Group shares his views on why some enterprises work with multiple Customer Data Platforms....
Quaero to provide big data capabilities and mine customer insights for India’s largest growing ConTech brand
The partnership will enable ZEE5 to build unified customer view, automate data operations on cloud and a create a two-way...
Data Orchestration Is Key to Delivering Great Customer Experiences
An article published in MarTech Advisor by our CEO Naras Eechambadi. The complex and fragmented marketing technology landscape makes it difficult...