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Neustar’s Annual Conference – Brave New Worlds 2020

Please join us at  Neustar’s  new annual summit featuring the world’s most respected marketing and data science leaders, exploring how to adapt and thrive in a new marketing world order, defined by rapid change in media, measurement, and consumer behavior.

CDPs and Identity in the Marketing Ecosystem

The importance of identity resolution in ensuring the successful implementation of a CDP cannot be understated. Quaero’s Zachary Van Doren recently joined a Tech-Talk Webinar diving into the topic, hosted by eMarketer and featuring Neustar’s Uma Kannappan, product marketing director, and Ryan Engle, head of product, customer intelligence, along with Michael Harrison, managing partner at […]

Meet Mykolas Rambus, Quaero’s new President

Last month we announced that Mykolas Rambus joined Quaero as our company’s new president. We recently had a chance to sit down with Mykolas to discuss his career journey, his perspectives on the customer experience and intelligence market, and why he decided to join Quaero to help shape the next chapter in the company’s history. ——— […]

From our Medium Publication

Welcome to Quaero’s feed of articles from its Medium channel, where our talented engineering team goes behind the scenes and explores topics of technology, data and business process that powers the Quaero CDP platform.

Mykolas Rambus joins Quaero as President

Press Release: Brings distinctive track record designing, building and leading data-driven organizations in North America, Asia, and Europe. CHARLOTTE AND NEW YORK | August 25, 2020 Quaero, a leading Customer Data Platform (CDP) company that powers customer experiences (CX) for large, sophisticated enterprises, today announced that Mykolas Rambus has joined the company as President. He will […]

Quaero + Snowflake: Bringing Enterprise CDP to the Data Warehouse

We are thrilled to announce a new phase in the Quaero Snowflake partnership, with the Quaero CDP now available in the Snowflake Data Marketplace! Snowflake customers can now access Quaero’s CDP platform directly from their Snowflake account to unify customer signals across CRM, sales, offline data, online behavior, and devices. The Quaero CDP transforms this […]

Data Mindset Podcast Featuring Naras Eechambadi

Our CEO Naras Eechambadi recently recorded a podcast with Suman Moodley as part of his Data Mindset podcast, discussing Naras’ personal journey across his career within data and analytics, culminating in the launch and growth of Quaero as a best-in-class, enterprise-focused CDP.

Quaero Featured on Adaptable Interview Series, by Actable

Quaero’s Lee Martin and Zachary Van Doren recently sat down with our services partner Matt Greitzer from Actable, as part of their Adaptable Interview Series, to discuss identity resolution within the context of the CDP market landscape, the disappearing cookie, delivering use-cases among marketing and product teams, as well as further detail on the Quaero Neustar Identity CDP. Please check it out!

Democratizing Data: Do Your People Have the Access They Need?

Customer data platforms (CDPs) can enable and accelerate cross-collaboration. As a concerted group, they gain the ability to use the CDP to not only break through data silos and collect data from all sources, but to delve further to understand customer behaviors, unify customer profiles and deliver unified customer experiences on customers’ terms. Published for […]

Technology Transformation: Do’s and Don’ts

Quaero passed a major milestone on May 11th, 2020.  On that day,  we literally pulled the last plug out from our data center and completed our migration to the cloud (AWS).  The accompanying picture memorializes that moment. It has been a remarkable journey over the last few years as we have successfully  stayed ahead on […]

Introducing the Identity CDP

The Identity CDP (ICDP) solution, in partnership with Neustar and Quaero is a game changer.   It solves the hardest data problem faced by marketers who want to personalize the customer experience at scale; the challenge of having a single, accurate view of customers across devices and channels, across offline and online.

CDP Identity Resolution: A Critical Step to Build a Unified Customer Profile

The Unified Customer Profile is a core function of Quaero’s CDP solution –  a fully comprehensive matching process that goes beyond standard identity resolution methods based on deterministic stitching, and provides the agility in addressing data complexity and nuance for each client.  Behind the Unified Customer Profile is a process called “Signal Matching”; which ingests and […]

Quaero highlighted by BCG as a Considered CDP Vendor

Latest from BCG on achieving one-to-one personalization working with a CDP technology. In addition to the platform solution, people and processes is absolutely paramount, which we absolutely agree with! At Quaero we focus our technology on addressing the core elements of functional process as defined by BCG, which is the data complexity equation. We also […]

Seizing the Data Opportunity Across Organizational Silos

Data silos are not new to banking, but for banks struggling to compete, the matter has become critical. As banks turn to fintechs to better leverage their data, these silos are a common barrier to success.  For many banks though, the crux of the matter is organizational silos: a disconnect between departments that need data […]

6 Ways to Improve Your CDP Strategy

Quaero’s CEO Naras Eechambadi recently ‘sat down’ With Scott Clark of CMSWire to discuss how to maximize the value of an organization’s investment in a CDP.

Key themes emerged across martech stack architecture, CX, data strategy, use-cases, and the critical need for collaboration across marketing, tech and data teams.

Customer Data and Analytics Platforms: Build or Buy?

Just published in Datanami, our CEO Naras Eechambadi breaks down and provides guidance on the forever present Build vs. Buy decision path. This is a particularly vital subject in the context of CDPs, given its foundational role in a company’s digital transformation efforts. As is often the case with CDP related planning, the first step is to ensure […]

Choosing a CDP: 5 Keys to a Best Practices Framework

In a recent article for CRM Magazine, our CEO Naras Eechambadi takes a detailed look at how businesses can sort through the increasingly complex field of CDPs and choose the one that best suits their needs. Naras defines five major categories as part of an evaluation framework designed to identify the right technology to enable and […]

Meet Zachary Van Doren, Quaero’s new VP of Customer Success

Please welcome Zachary Van Doren to the Quaero team. Serving as VP of Customer Success, he will be responsible for strategic leadership serving our customers across multiple channels and use cases. Zachary brings 20 years of experience within marketing and digital media strategy, MarTech applications and analytics.   Here is a recent conversation we had with […]

Tough Times in Martech: One Look Back and Eight Steps Forward

Our CEO Naras Eechambadi shares lessons learned from tough times during his career as a marketer and entrepreneur. The current circumstances pose a challenge to all of us in our personal as well as professional lives. In times like this it helps to have some perspective drawn from similar instances in the past, even if […]

Customer Data Platforms for Enterprise Marketers

Customer data has become central to marketing, as customers demand personalized experiences across all channels. In addition, insights from customer data impact customer service, corporate strategy, and digital transformation efforts aimed at personalizing customer experience at scale. A recent McKinsey  found that companies that harness creativity and data in tandem have growth rates twice as high as companies that don’t. Yet an Experian found that lack of data and insight is the single biggest challenge organization face when it comes to digital transformation.

Single vs Multiple Customer Data Platforms

Apoorv Durga, Analyst of Real Story Group shares his views on why some enterprises work with multiple Customer Data Platforms. The article details insight on how a ConTech company is leveraging Quaero CDP to achieve success within an overarching stack solution. Read more…

Quaero to provide big data capabilities and mine customer insights for India’s largest growing ConTech brand

The partnership will enable ZEE5 to build unified customer view, automate data operations on cloud and a create a two-way connector to all current and future ZEE5 partners. Read More…

Data Orchestration Is Key to Delivering Great Customer Experiences

An article published in MarTech Advisor by our CEO Naras Eechambadi. The complex and fragmented marketing technology landscape makes it difficult for marketers to access data from other teams and coordinate with them. Hence data orchestration across these tools and channels is central and critical to delivering better personalized customer experience. Read More…

Customer Data Platforms for Modern Direct Marketing

Customer data has become central to marketing, as customers demand personalized experiences across all channels. In addition, insights from customer data impact customer service, corporate strategy, and digital transformation efforts aimed at personalizing customer experience at scale. A recent McKinsey found that companies that harness creativity and data in tandem have growth rates twice as high as companies that don’t. Yet an Experian found that lack of data and insight is the single biggest challenge organization face when it comes to digital transformation.

CDPs Generate Actionable Insights

CDPs generate actionable insights CEB/Gartner recently identified "generating forward looking insights" as the top priority for the strategic insights function within major companies. The second ranking priority was consolidating customer information. Despite this, a recent CMO Council survey found that just 23% of marketing leaders have a comprehensive view of customer data from across their [...]

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